HTML Email Template
The writers for Focused on Health, a publication from MD Anderson Cancer Center, wanted to increase the open and click-through rates for the email version of its monthly newsletter. This newsletter delivers cancer awareness information and tips for healthy living to over 6000 subscribers. While already successful, the newsletter’s statistics had stalled and it was time to refresh the aging email template.
I worked closely with the writers and in-house marketing expert to create an email design that made it easier for recipients to enjoy and share information in the newsletter. Careful consideration was made to create a flexible email template that could be populated and delivered each month by the writers using Bronto email marketing software.