Hensler Nursery hosts an annual month-long Fall Festival featuring wagon rides out to their pumpkin patch, homemade crafts, decorations and kid-friendly activities. Because special events were planned on the weekends, Hensler Nursery wanted to notify its customers with a series of email announcements.
It was important to make sure the email template would gain the attention of the recipients on the mailing lists. Each email featured bold colors, large images and clear calls to action while also remaining consistent with the overall Hensler Nursery brand.
The HTML template was designed for flexibility, and could be adjusted for each mailing through MailChimp’s email service.