Role: Designer at IHG
As part of an on-going campaign promoting the IHG® App, I refreshed the strategy and creative direction of the app’s landing page. One of the best things about the app is that people love using it. I included social proof of this in the form of testimonials and reviews that were paired with glamour shots of app screens.
The primary call to action in the form of texting yourself a link to download the app is front and center underneath a slider showcasing features and benefits. This landing page was one component in driving more than 4 million downloads of the app in 2014.