For nearly 70 years, MD Anderson’s mission has been to advance cancer research and eliminate cancer. Hundreds of thousands of patients have trusted MD Anderson to provide world class treatment, and the institution refreshed its logo and brand in order to reflect that history and trust.
After the institution worked with an outside vendor to develop a new logo and color identity, I adapted the brand colors that were used in print materials for MD Anderson’s online presence. Throughout the process, I worked with stakeholders to translate the new branding into MD Anderson’s public website.
The result of this collaboration was a consistent deployment of the new logo and a customized color palette that solidified the institution’s brand.