Branding + Digital

Hensler Nursery

Modern

Christmas tree farm

Matthew Hensler: Creative directoR + Design

Jacqueline Hensler: Copy + social Media strategy

It all began with 300 acres of Indiana farmland, a Michigan State Forestry degree, and a lot of grit. In 1953 my grandfather, a forester, planted Hensler Nursery. Through the years this Christmas tree farm grew and thrived, becoming an even larger wholesale and retail operation under the guidance of my father. Today my brother runs the business which continues to be a labor of love. Two more Henslers are on staff to help shape the digital marketing. I provide the design, and my sister, who is a writer by profession, provides copy and social media strategy.

Rebranding began with refinement of the logo, a new holiday infused color palette, and a classic type system.

Concept for the staff's tree lot couture.

Hensler Nursery home page.

Examples of the website during the Christmas season.

ⓒ 2023 Matthew Hensler