Create your own customized box of Oreos with OREOiD

How do you improve upon milk’s favorite cookie? By letting me put a picture of my dog on it, of course! And you can do the same. Roll up your sleeves people, because you now have the power to customize everything about the cookie you love with OREOiD.

Your masterpiece begins by first choosing the filling color to apply between the two chocolate layers. And then things can GET CRAZY. You have your choice of dips. A rainbow of sprinkles. An option to upload a photo (I had one handy, I photograph my dog constantly). You can even add text to your cookie because OREOiD is mission control and you are its commander.

Once you’ve customized everything, get ready for some surprisingly luxurious retail moments. These packages look premium, so why not treat yourself or others? It’s your chance to be the hero of the holidays by giving a gift that is both creative and delicious.

While you’re here, let’s talk a little history. Debuting in 1912, the original Oreo was known as the “Oreo Biscuit” and was first sold by a grocer in Hoboken, New Jersey. Nabisco developed the product to compete with the entirely similar Hydrox sandwich cookie which launched 4 years earlier by Sunshine company. Oreo’s name evolved over the years until 1974 when it officially became the “Oreo Chocolate Sandwich Cookie.”

1974 also marked the release of the world-shaking Double Stuf Oreo, the second “f” intentionally dropped like a bomb because a math teacher had to turn delightful gluttony into an exposé. It turns out Double Stuf Oreos only have 1.86 times the amount of cream—the horror! Meanwhile, more than 40 billion Oreo cookies are produced annually in 18 different countries in countless varieties and special editions.

So what will you create? Just remember, with great power comes great responsibility. Design wisely!