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Hello, I'm Matthew and I'm a designer living in Atlanta, GA. I created this site to share inspiring content and to write a bit about my experiences in the industry.
Waitrose & John Lewis “Give a Little Love” for Christmas 2020
Just in time for World Kindness Day, UK retailers Waitrose & John Lewis give a little love with their 2020 Christmas ad. Several vignettes in different artistic styles feature acts of kindness among strangers and neighbors.
You will feel things when you watch this! The vignettes are linked, and you’ll be delighted to arrive at the beginning again as the story comes full circle. This kind of storytelling reinforces our connections to each other and how, especially now, kindness matters.
Created by the agency adam&eveDDB, 8 artists were commissioned to work on this as a signal of support to the creative community which has been struggling a bit through the pandemic. British singer Celeste wrote and recorded the song featured in the advertisement.
Source: Creative Boom
